Madrid, Spain, March 18th, 2013 – World Wildlife Fund (WWF) and Earth Hour today announced that Pocoyo would serve a third term as Earth Hour’s Global Kids’ Ambassador, spearheading the initiative to reach kids through a new partnership with the organization, Ocean Defenders Alliance Organization. Earth Hour 2013, the global initiative in partnership with WWF, takes place Saturday March 23rd from 8.30pm to 9:30pm local time as individuals, businesses, governments and communities are invited to turn out their lights for one hour to show their support for environmentally sustainable action. Crossing borders of race, religion, culture, geography and society to unite in a single moment of contemplation for the planet, hundreds of millions of people participate in Earth Hour each year in celebration of their year-round commitment to protect and preserve the planet.